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Tuesday, August 25, 2020
Contemporary Moral Problems of Nanotechnologies Essay - 1
Contemporary Moral Problems of Nanotechnologies - Essay Example Therefore, the innovation is overflowing with dangers and relating perils. The field involves various unexpected impacts that could be grievous for individuals and the earth as well as for the innovation itself as vulnerability impacts advancement and its guideline. Unit II illustrated the calculated mechanical assembly that is intended to clarify and address this test. The main part was hazard. As has been clarified, quite a bit of nanotechnology is still inside the zone of theory and that the dangers are not all that much. These dangers, which are believed to affect the earth and human wellbeing particularly, were grouped first by the creators into four: undesirable occasion that might possibly happen; the reason for an occasion that could possibly happen; the likelihood of an undesirable occasion which could possibly happen; and, the normal result of undesirable occasions. (Alhoff, Lin and Moore 2010, p. 74) Clearly, all the characterized dangers are not obviously recognized parti cularly the initial two as the two of them are subjective in nature. The undesirable occasion as refered to is very equivocal on the grounds that there is a vulnerability with regards to its event. It might possibly occur. There is an away from of unconscious, which, in itself, establishes an extraordinary piece of the dangers as of now. After the dangers, the prudent standards were laid out. The key issue in this regard is the way that there are various proposals being advanced and, more awful, no accord with respect to how to forestall dangers. The UNESCOââ¬â¢s position, in any case, was given due significance, which expresses that ââ¬Å"when human exercises may prompt ethically unsatisfactory mischief that is experimentally conceivable however questionable, moves will be made to maintain a strategic distance from or reduce that harm.â⬠(Alhoff and Lin 2008, p. 80) Regulation, in any case, guaranteed some similarity to shared conviction in the discussion. Unit II was sure about the way that guidelines on nanotechnology change over the world that is the reason what they have illustrated was a theoretical examination of the general discussion and didn't harp on explicit approach proposals. A noteworthy part of this talk was given to the advantages and disadvantages of the Stricter-Law contention, which places that most laws pertinent to nanotechnology are now obsolete and that it is conceivable that they can no longer moderate the dangers in question; henceforth, new laws and guidelines must be established to cure the issue. (Alhoff, Lin and Moore, p. 103) Other options refered to were an all out restriction on nanotechnology, keeping up business as usual, and some break arrangement that would maybe adjust all worries and interests of however much partners as could be expected. The last segment of the reasonable mechanical assembly was the value and access to nanotechnology. It has been contended that it has huge potential that could alter the manner in which individuals live and maybe take care of numerous human and natural issues over the globe. This, in mix, with the different components found in Unit II as refered to here, is generally like an endeavor to delineate a free money saving advantage examination wherein the dangers and points of interest are set one next to the other each other so as to decide the best strategy on the best way to regard nanotechnology as an order and how to pass judgment on it in moral and good terms. Part II: Use the reasonable device you reproduced in Part I to assess the moral and social ramifications of one of the utilizations of nanotechnology we occupied with Unit III. In deciding the moral and s
Saturday, August 22, 2020
Why might we consider justice to be an essentially contested concept Essay - 1
For what reason may we believe equity to be a basically challenged idea - Essay Example It is the desire for this short investigation that the peruser will go to an all the more full and complete comprehension of the manner by which cultural acknowledgment of equity has come to be characterized just as a portion of the center downsides to the manner by which this term impacts various people and perspectives in various manners. Right off the bat, one of the center translations that were introduced by Plato, and people when him, was that ethical excellence is at last the authoritative part of equity. Normally, inside such a definition, two particular words remain conversely with each other (Plant, 2011). First of these is ââ¬Å"moralâ⬠and the subsequent one is ââ¬Å"virtueâ⬠. Lamentably, these two are not fundamentally unrelated and essentially include praises of each other as their very own element definition; loaning the peruser to understand that a circumstance of philosophical examination is to some degree contaminated by this reality (Rawls, 2011). Further IDs and definitions were predicated upon the crucial or unsaid/intrinsic idea of equity and the conviction that it was given by God/god/divine beings. In spite of the fact that this translation was valuable in helping people to comprehend the regular rights and ideas of equity that assisted with characterizing a given political framework, these likewise missed the mark because of the way that they utilized a comprehension ââ¬Å"justiceâ⬠that was predicated upon a specific conviction framework or religion. Normally, this was additionally in a general sense imperfect as it advanced one specific arrangement of beliefs and translations over a reiteration of others (Ryan, 2009). A further issue that exists is the way that regardless of whether it is comprehended as far as an all inclusive utilization of reasonableness and balance under the law, it will constantly put a specific perspective, ethnicity, or culture as a gauge for the manner by which this idea ought to be characterized and controlled. Investigating the present presentation of the equity framework in the majority of the created
Saturday, August 8, 2020
New Years Resolutions in August (Has the heat gotten to Brenda)
New Years Resolutions in August (Has the heat gotten to Brenda) August might be a strange time to talk about New Yearâs Resolutions, but I got to thinking⦠letâs get real: Weâre three quarters through the year, thereâs a fall chill in the air, and if we donât buckle down now on those January promises, the year will be over before we know it. Thatâs why I took a look at my list for 2012 with the idea that I will hold myself accountable for anything on the list that has not been done. Hereâs what I promised for 2012 and the current status of the task (as you read this list, I invite you to think about the standing of your own resolutions, if youâre brave enough to check the list): 2012 New Yearâs Ressaylutions 1. Create a new template for my website that brings me more into the technology of 2012. It seems the work of designing a website is never done. Despite having completed this task, Iâm still tweaking, and tweaking some more. Stay tuned for a new home page that will make my services easier to find. I have an idea in my head about what that will look like and will probably hire a designer to make it a reality. 2. Create new e-lists for past clients, and survey past clients. Thanks to Jeanne, my awesome Virtual Assistant (she is a real person, not a computer, donât worry), I have been able to complete all these projects! Most exciting is that I have now invited all my clients from 2012 onto my various e-lists. And new clients will be automatically invited to join. Iâm so happy that I will be reliably keeping in touch with the people I have worked with! I feel so much more relaxed now that regular correspondence is guaranteed and not a random occurrence like it was a year ago. Ahhhhâ¦. My current project is a survey that has gone out to clients to identify my Unique Selling Proposition. This project has several phases and Iâm partway through the first one now. You may have received that survey already! 3. Revise autoresponders from 2011. Also thanks to Jeanne, all my autoresponders have been converted from summaries of my articles (with links to the full article) into emails that include the complete article. I trust this format is more user-friendly and makes my messages more fun to read. 4. Publish my e-book on Kindle Wow did that one happen! As you all know, How to Write a KILLER LinkedIn Profile (now in its 3rd edition) is trending as #1 in the Business Writing Category on Amazon. Next project is to publish a Spanish-language version of the book. An initial translation is complete and I will be working on finalizing it and converting it to Kindle format in the next few months! I will also continue to revise the e-book as changes are made in LinkedIn, and as I learn more about the siteâs functionality. I am committed to staying on top of the latest developments as I educate people about How to Write a KILLER LinkedIn Profile. 5. Report on and count success stories in 2012. See 212 Success Stories for 2012. It has been more challenging than I expected to keep track of my clientsâ news⦠but with my new client lists I think that will change! There are 56 successes on the list so far, and more coming soon. 6. Continue to write and share about writing issues, job search issues, and sometimes life issues that strike my fancy each week and that my readers care about. Iâve been doing this regularlyâ"and I hope you continue to enjoy and get value from what I write. If you have requested topics, please let me know. How DID she do it? As I look at the list above, what strikes me most is how much I have relied on other people to make my resolutions a reality. It took my Virtual Assistant Jeanne, my web designers Ivan and Meher, my publisher Brian, my clients who created and reported on their successes, and other authors and educators who sparked ideas and insights to share with all of you. The other thing I notice is that some of the tasks on my list seemed HUGE when I started them; but by taking them one step at a time, they miraculously got completed. Are there items on your resolutions list that you would be sure to complete if only you enrolled the right support? Are there items youâve given up on because they are too overwhelming? What if you asked for help? If an appointment with a friend or a personal trainer is the only thing that will get you to the gym, thereâs no shame in that! If you need a resume writer to make sure you start your job hunt, hire one! I have a great resume writer to recommend. What if you took the first small step in a larger project? Organizing one drawer is a great step if you aim to organize your house. Signing up for a LinkedIn account is the first step to having a KILLER profile. (You know where to go if you want The Essay Expertâs input in the process.) For my part, I promise to keep on plugging. It looks like Iâm right on track to fulfill on my 2012 âRessaylutions.â How about you? I wonder what we will all be up to in 2013?
Saturday, May 23, 2020
Critically Compare and Contrast Community Psychology and...
In this essay, I will critically compare and contrast community psychology and public health approaches to social problems. I will do this by comparing strengths and weaknesses of both approaches, as well as similarities between these approaches. To compare these two concepts, one should first have a basic understanding of the origins and historical development of community psychology and public health. According to the American Heritage Medical dictionary (www.ahdictionary.com) Community Psychology is ââ¬Å"the application of psychology to community programs for the prevention of mental health disorders and the promotion of mental health.â⬠Community psychology has its roots in the mental health reform movements in the USA, according toâ⬠¦show more contentâ⬠¦Public health concerns itself with the prevention of lifestyle diseases, such as heart problems, as well as diseases of which the occurrence can be reduced if the public is educated about it, such as HIV/AIDS and cholera (Tut 102 for PYC4811). Public health, as practised in South Africa and most industrialized countries, is based on the biomedical/western model of illness. According to this model, the reason for disease and distress (and, therefore, mental illness) is because of lesions within the body or mind. These lesions are caused by an interaction between a.) The characteristics of the individual (such as age, educational level, nutritional status, etc), b.) Disease-causing agents (such as germs, viruses, alcohol, etc) and c.) External environmental and social issues (such as poverty, war, pollution, etc). (Tutorial letter 102/0/2013for Pyc4811, 2013). According to Marc Zimmerman (http://www.answers.com), there are many similarities between the Community Health and Public Health fields, such as their methods, topics, theories and values. Both fields use methods such as advocacy, community organizing, policy influence, and dissemination (Zimmerman, http://www.answers.com). They also both apply theories and conceptual models, such as empowerment theory, social change theories and ecological theory. CommunityShow MoreRelatedCommunity Psychology1488 Words à |à 6 Pageslistâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.7 3 Critically compare and contrast community psychology with the public health approach Introduction In this essay, I will critically compare and contrast community psychology and the public health model in terms of their origins, core concepts, strengths and pitfalls of each approach, similarities and differences and in what way these approaches do or do not supplement one another. Community Psychology according to The Cambridge Dictionary of Psychology is defined as ââ¬Å"a branchRead MoreThe Social-Emotional Aspects of Teaching and Learning 2488 Words à |à 10 PagesThis essay aims to critically evaluate, compare, contrast and criticize, and integrate theories, strategies and skills from the Humanist, Psychodynamic and Behaviourist perspective. This essay will discuss Maslow, Rogersââ¬â¢, Freudian and Skinnerââ¬â¢s approaches to understand how counselling theories may be used by teachers and other staff for supporting children and young people in terms of their social and em otional well-being within the educational context, and the factors that influence their use.Read MoreHomosexuality5409 Words à |à 22 Pages MWENGE UNIVERSITY COLLEGE OF EDUCATION FACULT OF ARTS AND SOCIAL SCIENCES DEPARTMENT OF SOCIOLOGY COURSE TITTLE: SOCIALIZATION PROCESS COURSE CODE: SOC-108 TERM PAPER HOMOSEXUALITY IN TANZANIA STUDENTââ¬â¢S NAME MDODI F MDODI REG: T/DEG/MWUCE/2012/ 0578 SectionRead MoreStarbucks Thesis12058 Words à |à 49 Pages Corporate Social Responsibility Starbucks BAMMC ââ¬â BA Thesis May, 2012 Corporate Social Responsibility ââ¬â A case study of Starbucksââ¬â¢ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54,329 Abstract: 3,492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility Starbucks Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesManagement Skills 8 â⬠¢ Effective versus Successful Managerial Activities 8 â⬠¢ A Review of the Managerââ¬â¢s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 â⬠¢ Social Psychology 14 â⬠¢ Sociology 14 â⬠¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 â⬠¢ Responding to Globalization 16 â⬠¢ Managing Workforce Diversity 18 â⬠¢ Improving Customer ServiceRead MoreHow Technology Affects Consumer Behaviour?14761 Words à |à 60 Pagesequipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers. It is very convenient and up-to-date to use information and telecommunication technologies for communicationRead MoreMethods of Qualitative of Data Collection19658 Words à |à 79 Pages toward othersââ¬âexternalizing the research problemââ¬âor does it include explicit inner contemplation? Fourth, what is the purpose of the research: Does she assume that the primary purpose of the study is professional and essentially private (e.g., promoting her career), or is it intended to be useful and informative to the participants or the site? Related to the fourth category is the fifth: Who is the intended audience of the studyââ¬âthe scholarly community or the participants themselves? Sixth, whatRead MoreLeadership for Health and Social Care and Children65584 Words à |à 263 PagesQUALIFICATION HANDBOOK Level 5 Diploma in Leadership for Health and Social Care and Children and Young Peopleââ¬â¢s Services (England) (3978-51/52/53/54/55/56) December 2011 Version 2.1 (July 2011) Qualification at a glance Subject area City Guilds number Age group approved Entry requirements Assessment Fast track Level 5 Diploma in Leadership for Health and Social Care and Children and Young Peopleââ¬â¢s Services (England) 3978 19+ There are no entry requirements Portfolio of Evidence, PracticalRead MoreOrganisational Theory230255 Words à |à 922 Pagesextremely fragmented and there is no agreement concerning the underlying theoretical dimensions nor methodological approach to be employed. With the recognition of different approaches to organization theory, there is a widely perceived need to bring some order to the field. This textbook offers a well-integrated synthesis of approaches to organization theory. It will be welcomed by organization theory scholars and reflective practitioners and is a valuable companion for scholars and students of organizationRead MoreMotivation in Work Settings: Reflection in the Core Organizational Management Strategy16099 Words à |à 65 Pagesinto full operation in the year 1991 and since its inception it has grown to be one of the reputable and reliabl e banks in Nigeria with full service capacity in Nigeria. Some few years later in the month of September 1996 Guaranty trust Bank became a public recommended company to win the Nigerian stock exchange presidential merit award. That same year and subsequent years ahead starting from the year 2000 to the year 2008.The Bank was late granted the universal Banking license and later appointed a settlement
Tuesday, May 12, 2020
Functional Microeconomic Models Of Competition Essay
The purpose of the author is to develop a theoretical framework, evolved from basic microeconomic models of competition, to highlight six streams relevant to competitive dynamics in the chronological order of the level of research- competitive action and response, first-mover advantage, co-opetition, multipoint competition, strategic groups and regional clusters. The author then discuss the challenges related with each research streams and areas of overlap and disagreement within them and outline associated research opportunities both within and across the streams. THEORETICAL BACKGROUND The main goal of strategic management research is to underline how competitive moves help firms develop long-term advantage and improve performance (Hitt, Boyd Li, 2004). But each move does not take place in isolation. Each move must be coordinated with other moves and must evaluate the response it will generate from competitors. The authors then indicated how competitive interactions could be both destructive and threatens survival, as well as constructive and enhance firm success. The authors then defined each research streams. Competition action and response means how a firmââ¬â¢s action will affect their customers and can generate rivalââ¬â¢s reaction too. First-mover advantage considers the role of timing and order of actions and responses. Co-opetition is the process wherein two or more firms compete and cooperate with each other simultaneously. Multipoint competition refers to a situationShow MoreRelatedGovernment and Market Failure Essay1687 Words à |à 7 Pageschara cterized by resource misallocation and subsequent Pareto inefficiency. Just as the invisible hand falters, so is the case that the unregulated markets are incapable of solving all economic problems. In laissez-faire economy, market models mainly monopolistic, perfect competition and oligopoly are expected to efficiently allocate resources for the ââ¬Å"welfare benefitâ⬠of the society. However individualistic and selfish private interests divert the public benefits thereby prompting government intervention toRead MoreEcons1089 Words à |à 5 Pagessociety.â⬠Managerial Economics ï ¶ Economics â⢠¦ Micro: individual decision maker â⢠¦ Marco: aggregate level ï ¶ Managerial Economics â⢠¦ The study of making decisions in allocating scarce resources to achieve a managerial objective â⢠¦ The application of microeconomics on effective management â⢠¦ Managerial Economics helps managers make rational choice. â⢠¦ Manager in ââ¬Å"narrowâ⬠sense and in ââ¬Å"broadâ⬠sense After completing BSP1005, you will be able to: â⢠¦ Thoroughly understand the function of market mechanisms andRead MoreModel Solution to Peterson Pottery1673 Words à |à 7 PagesModel Solution to Petersen Pottery BEGINNING OF ASSIGNMENT A REQUIREMENTS Petersen Pottery is a manufacturer of ceramic toilets located in the United States which has been in operation since 1960. 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Figure 1: Marketing Mix Model ââ¬â 4Ps Marketing the way most textbooks treat it today was introduced around 1960. The concept of the marketing mix and the Four Ps of marketing ââ¬â product, price, place and promotion ââ¬â entered the marketing textbooks at that time. Quickly they also became treated as the unchallenged basic model of marketing, so totally overpowering previous models and approaches, such as, for example, the organic functionalist approachRead MoreMichael Porterââ¬â¢s Five Forces2356 Words à |à 10 PagesMichael Porterââ¬â¢s five forces is a model used to explore the environment in which a product or company operates Five forces analysis looks at five key areas mainly the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. New Entrants Suppliers Industry competitors and extent of rivalry Buyers Substitutes Introduction to Porterââ¬â¢s 5 forces The model of the Five Competitive Forces was developed by Michael E. Porter in his book ââ¬Å¾CompetitiveRead MoreThe Known Systematic And Scientific Accounting2158 Words à |à 9 Pages Related to agency theory, transaction cost model also developed during this period. Research by Armour and Teece (1978) found positive correlation between profitability and multi-divisional structure in large companies whereas traditional functional organisation was concluded appropriate for smaller firms. The test was inadequate to draw detail conclusion thus had little to no impact on practice. The academics lacked first-hand knowledge; their models had not been tested to the actual enterpriseRead MoreEconomic Development in India7323 Words à |à 30 Pageschange dramatically with the advent of the Industrial Revolution. In the West, the resulting industrialization and economic development were based on the establishment of individual property rights that encouraged the growth of private capital . Competition and individual enterprise thrive in this environment because individuals pursue their self-interest of survival and wealth accumulation. The instinct to survive under competitive pressures yields innovation and productivity increases, which eventuallyRead MoreLego And Its Unique History And Brand Concept5206 Words à |à 21 PagesLego and a new competitor. As have discussed above, for Lego to produce quantity x its costs will be Costs-Lego. However, for the incoming competitor to produce quantity x its cost will be significantly higher than Lego. Thus in the context of microeconomics, firms may not decided to compete with the current monopoly powerhouse due to the negativity in the cost benefit analysis of the higher starting costs. For a competitor to reach the current level of output of Lego: it would prove to be unbeneficialRead MoreThe Organizational Study of Levi Strauss3980 Words à |à 16 Pagesby addressing tough social issues and empowering people to solve their own problems and those of their communities The values of Levi Strauss and Company are the foundation of the company. It is what defines them and sets them apart from the competition, sets the vision for the future, the business strategies and the decisions that are made. The four core values are empathy, originality, integrity, and courage. When they talk of empathy, they are walking in other peopleââ¬â¢s shoes. Their success
Wednesday, May 6, 2020
Curriculum Provides An Emerging Leader Education Essay Free Essays
string(69) " obtain 24 credits in order to graduate with the Distinguished Plan\." In this class, you will develop the cognition and accomplishments of an instructional leader who besides efficaciously manages course of study and direction. The class assignments will steer you as you increase your leading abilities in the countries of course of study direction, application of province jurisprudence and local policy as they relate to curriculum and direction, and campus betterment planning. In this hebdomad ââ¬Ës assignment, you will sum up needed course of study constituents and high school graduation demands, depict the constituents of the TEA acquisition system and do suggestions for betterment, and roll up informations to get down decision-making on a learner-centered staff development session. We will write a custom essay sample on Curriculum Provides An Emerging Leader Education Essay or any similar topic only for you Order Now This hebdomad, you should: identify and sum up the constituents of a state-required course of study. analyze the constituents of the TEA acquisition system and do suggestions for betterments. analyze state-generated informations and a Campus Improvement Plan for the intent of decision-making. Rubric Use the following rubric to steer your work. Accomplished Proficient Unacceptable Part 1: Summary of Curriculum Requirements Clearly summarizes the demands of the Texas-mandated course of study with seven paragraphs ââ¬â one for each constituent. ( 3 points ) Summarizes the demands of the Texas-mandated course of study. Not all seven constituents addressed. ( 2 points ) Does non sum up the demands of the Texas-mandated course of study. ( 0 points ) Part 2: TEA Learning System Components Efficaciously summarizes the province and local commissariats of the TEA acquisition system. ( 3 points ) Summarizes the province and local commissariats of the TEA acquisition system. ( 2 points ) Does non sum up the province and local commissariats of the TEA acquisition system. ( 0 points ) Part 3: Gathering Datas for Decision Making Brands an in-depth analysis of AEIS informations and a CIP to choose a content country and aim for a learner-centered staff development session. ( 3 points ) Analyzes AEIS informations and a CIP to choose a content area/ aim for a learner-centered staff development. ( 2 points ) Does non analyse AEIS informations and a CIP to choose a learner-centered staff development subject. ( 0 points ) Mechanicss Few to no mistakes in grammar, spelling or punctuation. ( 1 point ) Responses lack lucidity and deepness and/or multiple mistakes in grammar, spelling or punctuation. ( 0 points ) Week 1 Assignment: Course of study and the TEA Learning System Part 1: Summary of Curriculum Requirements Knowledge of the province ââ¬Ës needed course of study provides an emerging leader with a foundation for determination devising. In this portion of the assignment, you will analyze what Texas jurisprudence says about course of study. Directions: From your Web reference box, entree the TEA Web site hypertext transfer protocol: //www.tea.state.tx.us/rules/tac/chapter074/index.html. Read and analyze the undermentioned subdivisions of the Texas Administrative Code, Title 19, Part II: 74.1 Essential Knowledge and Skills 74.2 Description of a Required Elementary Curriculum 74.3 Description of a Required Secondary Curriculum 74.4 English Language Proficiency Standards 74.62 Minimum High School Program 74.63 Recommended High School Program 74.64 Distinguished Achievement High School Program-Advanced High School Program ( Note: Requirements changed as of the 2007-2008 school twelvemonth, and Aà §74.63 and Aà §74.64 reflect the new 4 ten 4 demands. ) Compose a two-page sum-up of the seven constituents. Include at least one paragraph on each subdivision. Type your paper in the expandible box below. Summary of Curriculum Requirements Students are required to have the basic or indispensable cognition and accomplishments course of study which consist chiefly of the nucleus course of study. The bulk of the nucleus course of study consists of the rudimentss in English, Math, Science and Social Studies. Students are besides entitled to an enrichment course of study that consists of wellness and physical instruction, foreign linguistic communications, all right humanistic disciplines and categories of that nature. Elementary course of study consists of taking the same nucleus categories as mentioned before in the old paragraph. The timeframe for this goes from kindergarten to the fifth class. Secondary course of study consists of a much wider range of categories get downing with grade 6 and reasoning with the pupils ââ¬Ës graduation at the decision of their 12th grade twelvemonth. Get downing their 9th class twelvemonth, pupils must be given the chance to take four old ages English, four old ages of math and scientific discipline every bit good as World Geography, World History and US History. Government and Economics must be offered as good. Along with these nucleus categories, pupils must be given the chance to gain recognition in categories runing from wellness and engineering to any given foreign linguistic communication category. English Language Proficiency Standards require ESL pupils to be mainstreamed into categories to supply them with the least restrictive acquisition environment. The course of study is chiefly concerned with supplying pupils with the societal consciousness every bit good as the academic consciousness to be successful as an ESL pupil. The end is to supply adequate academic support to enable pupils to be successful non merely in an academic environment but besides in societal scenes every bit good. Under the Minimum High School demands, pupils must go through four old ages of English with one of the four old ages being a Research based English category. You must hold two old ages of scientific discipline and 2 and a half credits of Social Studies. A pupil must hold 5 and a half credits of electives along with 3 credits in Math. The remainder of a pupil ââ¬Ës credits are chiefly made up of half credits in engineering, wellness and economic sciences categories that must number 22 credits in order to graduate. In the Recommended Plan, pupils are required to gain 24 credits in order to graduate. The nucleus classs consist of 4 English credits every bit good as 3 credits in Science and Math. The biggest difference between this program and the minimal program is the fact that in the recommended program, pupils are merely required to obtain 3 and a half credits in elected classs. A high school pupil must besides obtain 24 credits in order to graduate with the Distinguished Plan. You read "Curriculum Provides An Emerging Leader Education Essay" in category "Essay examples" The demands are really similar to the old demand programs mentioned antecedently in this transition. Three Math and Science credits, four English credits, three and a half Social Studies credits and 3 Foreign Language credits make up the bulk of the nucleus demands. As with the Recommended Plan, the needed figure of elected credits goes down to 2 and a half alternatively of than 3 and a half. Part 2: TEA Learning System Components In this subdivision of the assignment, you will depict the minimal province commissariats of the six constituents of the TEA acquisition system, desirable local commissariats for each constituent, and your preliminary thoughts for betterment. Directions: Review the constituents of the TEA acquisition system in the Week 1 talk and the information you gathered in Part 1 of the assignment. As you review, think about desirable local commissariats for each constituent. See strengths and failings in local commissariats. Access the Texas Education Code at hypertext transfer protocol: //tlo2.tlc.state.tx.us/statutes/ed.toc.htm and/or the Texas Administrative Code, Title 19, ( TAC ) : Part II Texas Education Agency at hypertext transfer protocol: //www.tea.state.tx.us/rules/tac/index.html. Peruse these sites for more information about the TEA acquisition system constituents. Collaborate online with two co-workers to finish the tabular array on the TEA acquisition system by depicting the minimal province commissariats, desirable local commissariats for each of the six constituents, and your preliminary suggestions for betterment. Your suggestions may alter after finishing the class. TEA Learning System Components Collaborator # 1: Collaborator # 2: Component Minimal State Provision Desirable Local Provision Preliminary Suggestion for Improvement Learning Goals Students need to be able to read, compose, job solve, and use high order believing accomplishments in all needed topics The pedagogues within a territory have a manus in finding what will be taught if they are chosen to be on the province panel. Current pedagogues should hold more of a pick in determing what should be taught. There is experiencing that the people who make a bulk of the determinations are disconnected from the schoolroom. The major suggestion for betterment is to allow instructors and decision makers at the local degree have more input in the scholar ends. Course of study Documents The school territory is responsible for educating all of the pupils through the alliance of course of study. The course of study must consist of the ( 4 ) nucleus topics and enrichment course of study. The province of Texas has a system in topographic point where each territory can follow its instrucrional stuffs. Each school territory will hold the flexibleness to find the procedure for choosing new instructional stuffs. The stuffs that are chosen have to be approved by the province with the exclusion of the enrichment topics. The cost will be shared by the province and the territory Some of the enrichment classs should be added to the foundation classs. In attempt to be a leader in the planetary economic system, the pupils in America need to be good rounded ; some of the enrichment classs can supply that if they are made compulsory. Instructional Program The stuff that is taught must be portion of the needed course of study. The pupils will be presented the stuff in a assortment of different scenes. The province will let the instructor to learn the stuffs in a method that is suited. The province can put criterions when covering with lab clip. The territory will do certain what is being taught is aligned with the province required course of study. The stuffs adopted by the territory will run into curriculum demands. Teachers will follow range and sequence to do certain the aims are covered for each TEK. Teachers that teach a category that requires lab use will plan lessons that allow for clip to finish assignments. The province should plan a system that allows for instructors to learn capable affair and non concentrate on province mandated trial. Staff Development Program Staff Development should use the scholar centered rule. This system relates to scholars and the acquisition procedure. The factors within the system are cognitive, metacognitive, motivational and affectional, and developmental/social/ single differences. This will use to everyone who is invested in the educational community. Districts will carry on staff development seminars that are relevant to the demands of the territory. The territory can seek the services of regional support staff or pedagogues within the territory to carry on the seminars. When staff development is conducted, develop a system where more than one seminar is conducted at the same locale. Each seminar is scheduled during clip slots which will let pedagogues to go to more than one seminar during the twenty-four hours. The pedagogue can besides take which seminar they want to go to. This will keep high involvement degree and conformity by pedagogues in each seminar. Measurement System The measuring tool is called the Academic Excellence Indicator System. This system uses the consequences from the TAKS trial, other province mandated trial, the advancement of ELL, dropout rate, completion rate and college preparedness. This study is available in the autumn of each twelvemonth. The study is divided into different classs to supply indepth information on the school staff, fundss, plans and pupils. This study focuses on answerability. The territory can utilize the AEIS systems as a measuring tool to find how the territory is executing. The territory can utilize the informations to see which bomber groups need to be targeted for betterment. The territory can besides utilize it as a rewarding system for instructors who made drastic betterments with their pupils. The system needs to be adaptable to the territories. Some territories may non hold the available resources to fix pupils for the twenty-first century. The system needs to hold a graduated table that accounts for the lacks, at the same clip keeping teacher accountable for their pupils larning. Administrative Procedures The chief focal point of this strand is the Campus Improvement Plan, which is revised annually. The end of this program is student betterment for all subgroups. The program needs to be aligned with the territory and province guidelines. The principal must besides be involved by doing certain the right classs are being offered. Each school in a territory will hold a Campus Improvement Plan that addresses the demands of their school. The principal will work with the site based commission to discourse thoughts to better the school. More instruction for pupils and staff on the new demand for high school graduation. Students need to be cognizant of the recognition demands under the Recommended and Distinguished Achievement Programs. How can understanding the constituents of the TEA acquisition system aid you in your work as an instructional leader? By understanding the constituents of the TEA acquisition system an instructional leader will hold the ability to relay the scholar ends to any individual who has an investing in the educational system. An instructional leader will be able to help in doing certain that the campus, territory, and province ends are aligned. As an instructional leader I can help in the acceptance of school instructional stuffs. I can do certain that the stuffs that are chosen are supported by the instructors and the stuffs will outdo function the pupils. I can help forces at the territory degree to do certain the course of study meets province guidelines. I can function as a liason between instructors and disposal to take relevant staff development chances. I can educate other instructor on the AEIS system and how the information aids the campus in finding what resources will outdo function our pupils. Why is of import that an instructional leader better the constituents of the TEA acquisition system? It ââ¬Ës of import that the instructional leader efforts to better the TEA acquisition system because the educational landscape is continually altering. With the usage of engineering in instruction, the system will necessitate to hold a engineering constituent. The constituents need to reflect the demand for developing twenty-first century scholars. Besides as an instructional leader, you want to try to run into the demands of the pupils, irrespective of academic background. Part 3: Gathering Datas for Decision Making A critical accomplishment for an instructional leader is the ability to do experimental determinations. You will pattern this accomplishment as you begin work on a learner-centered staff development session. You will choose a school-ideally 1 in which you work, reexamine its AEIS information and Campus Improvement Plan ( CIP ) , and choose a content area/objective for betterment. You are non required to show the staff development during this class, but you must hold a chief O.K. your docket and set up a clip with the principal for presentation of the session. Directions: Access the 2006-07 AEIS Campus Reports at: hypertext transfer protocol: //www.tea.state.tx.us/perfreport/aeis/2007/campus.srch.html. Complete the signifier to choose a school and entree a campus study. Review the Academic Excellence Indicator System ( AEIS ) information, reply inquiries about the informations, and place four content countries that need betterment. Review the selected school ââ¬Ës Campus Improvement Plan ( CIP ) . Answer inquiries about the informations, and turn up two aims for each of the four content countries identified in the AEIS informations. Based on the information, take one content-area and an aim within that content country as the focal point of a learner-centered staff development session. Experimental Reflection and Decision Making Is there anything in the AEIS or CIP informations that you do non understand? If so, what would you wish clarified? The one portion of the AEIS study that I did nââ¬â¢t understand was the ââ¬Å" Acct Status â⬠label. Under that section of the study there was a class labeled ââ¬Å" Acct System â⬠, ââ¬Å" Non-Acct. System â⬠, ââ¬Å" Mobile â⬠, and ââ¬Å" Non-Acct Trial â⬠. I merely assumed that Katrina and Rita were hurricane evacuees. I would wish to derive more information on that section of the AEIS study. I besides need elucidation on how they calculated the per centum for all trial. The Numberss did nââ¬â¢t fit the sums for the campus. What about the information surprises you? What about the informations concerns you? The Numberss that surprises and concerns me are the entire per centum for pupils who met criterions. I thought the pupils would ââ¬Ëve performed better because of the resources that the school offers. Even though pupil public presentation showed a little addition, it is still ( 20 ) per centum points below province norm. How does the information tantrum with your feelings about how the pupils at this school are making? The information is surprising because of all of the plans and chances this school territory offers. I thought the pupils would hold performed better. The school has many different resources that pupils can take advantage of to assist with TAKS aims. The school offers many after school plans, engineering related tools, and remedial resources. I think the school has so many good things that the pupils look to go involved in other activities and bury about the importance of acquiring aid with TAKS aims. Does it look to differ from what you have personally experienced? Did the pupils do every bit good as you and the school expected? The pupils typically performed good on trial that were given at the beginning of the testing agenda. As the yearss passed, pupils used more clip to take trial because they were fatigued and some pupils decided to hotfoot through the trial. Overall the pupils did make good. On the footing of the information you examined, in which countries of the course of study are pupils executing good? In the country of 9th Reading, pupils are executing at the mean province degree. Tenth grade Social Studies are executing ( 2 ) per centum points below province degree. Eleventh grade Language humanistic disciplines, pupils are executing above province degree. Eleventh grade Social Studies, pupils are executing ( 2 ) per centum points below province degree. On the footing of the information you examined, in which country ( s ) of the course of study are pupils executing ill? Why do you believe pupils are executing ill in those countries? In the country of 9th Math, pupils are executing ( 6 ) per centum points below province degree even though the pupil public presentation addition from the old twelvemonth. Tenth grade Language Arts, pupils are executing ( 6 ) per centum points below province degree. The pupils besides dropped in public presentation from the old twelvemonth. Tenth grade Math and Science showed the largest lessening in public presentation compared to province degrees. The pupil ââ¬Ës per centums were lower than the old twelvemonth. Eleventh grade Math, pupils per centums increased but tonss were still over ( 10 ) per centum points below province degree. Eleventh grade Science showed an addition in public presentation but pupils were still below province degree. Complete the following tabular array to clear up content countries and aims that need betterment. Campus: Bowie District: Arlington Principal: Wilmoth AEIS-Identified Content Area Class: AEIS Data Evidence CIP-Identified Aims Content Area # 1 English/ Language Humanistic disciplines 10th Dropped 3 % # 1 Cultivate a civilization to do profound larning through purposeful engagement cardinal. # 2 Evaluate and supply auxiliary stuffs for the direction of limited English speech production pupils in all content countries Content Area # 2 Science 10th Dropped 5 % # 1 Instructional staff is provided with ongoing staff development and collaborative preparation in Profound Learning Experiences Design and Problem Based Learning Experiences. # 2 Offer chances for redress in TAKS command Content Area # 3 Mathematicss 10th Dropped 1 % # 1 Instructional staff is provided with ongoing staff development and collaborative preparation in Profound Learning Experiences Design and Problem Based Learning Experiences. # 2 Evaluate and supply auxiliary stuffs for the direction of limited English speech production pupils in all content countries Content Area # 4 Mathematicss 11th 14 % below province norm # 1 Offer chances for redress in TAKS command # 2 Evaluate and supply auxiliary stuffs for the direction of limited English speech production pupils in all content countries Choose a content area/objective for your learner-centered staff development. To make this, reply the undermentioned inquiry: Based on the information, which content-area should be the principal ââ¬Ës highest precedence? Explain why you think so. I think Mathematicss should be the topic that deserves the most attending. It seems that as the pupils progress to the following class the per centum spread compared to the stae is going larger. The 9th class pupils showed a 5 % negative difference, 10th class pupils showed a 19 % negative difference, and 11th class showed a 14 % difference How can a leader use the AEIS to originate the development of an instructional focal point for a campus? An educational leader can utilize the AEIS informations to aim countries that need betterment. By analysing the information leaders can find which groups will necessitate particular attending. Leaderships can carry on staff development and attend workshops to turn to the shortages. The information can assist instructors concentrate on certain aims that were misunderstood. The information can besides assist different capable countries reference lacks in the stuff that is taught. How to cite Curriculum Provides An Emerging Leader Education Essay, Essay examples
Saturday, May 2, 2020
Barbie Case Study Answer free essay sample
Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Analyst observed that the Barbie, the main icon of American culture, reflected changes in American society. Analyze the changes in Barbieââ¬â¢s image over the years. Answer. Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self independent. Analyst attributed Barbieââ¬â¢s success to its ever changing styles and its adaptability to changing trends in American society. Barbie faced a lot of criticism for allegedly sending wrong messages to young girls. Sometimes Barbie also faces many criticisms. Sometimes it was criticized for a sex symbol. Some even accused Barbie of encouraging girls to visualize themselves as sex objects. One of the main reasons for Barbieââ¬â¢s success was its adaptability to changing trends. It was reported that Barbie had more than 80 careers within a period of 40 years. We will write a custom essay sample on Barbie Case Study Answer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The doll had played a role of college graduate, doctor, teacher, astronaut, presidential candidate, surgeon and business executive among others. Mattel realized that to suit the changing times, Barbie needed to look more assertive. In 1971, Mattel introducedâ⬠Live Action Barbieâ⬠to portray the liberated woman. Live Action Barbie had a trimmer figure than earlier Barbieââ¬â¢s. In 1974 Mattel introduced ââ¬Å"Sweet Sixteenâ⬠Barbie. This Barbie was not glamorous as teenager during that period opted for less makeup and long hair. In 1975 for the winter Olympics a new athlete Barbie was launched. The athlete Barbie had the clothes and accessories of a swimmer, skater and a skier. With a new version, Barbieââ¬â¢s faces also have new changes. In 1975 she got a warm grin and by 1977 she had a permanent smile. In the 1980s Barbie came with wide smile and winged hair. By the mid 1980s, the American woman adopting different careers, Mattel wanted to change the Barbieââ¬â¢s image to boost up the sales. That time young girls were becoming career oriented. So, Barbie was launched as an astronaut in 1986 and as a doctor in 1988. In 1985 Mattel introducedâ⬠Day to Night Barbieâ⬠, which represents the busy lifestyle of working women. Mattel also renew the image of Barbie as a fashion doll by introducing crystal Barbie, Puerto Rican Barbie and great shape Barbie. To support Barbieââ¬â¢s new image, Mattel launched a new ad campaign ââ¬Å"We girls can do anythingâ⬠in 1980s. The whole ad conveyed the idea that young girls could do anything they wanted. In 1992, Mattel launched ââ¬Å"Presidential Candidate Barbieâ⬠, inspiring young girls to opt for a career in politics. In 1998 Mattel launched Barbieââ¬â¢s website barbie. om. In 1990s Barbie had a decrease in sales due to increase in alternative means of entertainment for kids such as video games, computer games and the internet. Also kids could not relate to Barbie due to changing priorities and analyst also observed that in the 1990s, young girls became more career minded and techno savvy and they failed to relate Barbie. In 1997 JILL BARAD became a CEO of Mattel and also she announced to make Barbieââ¬â¢s image more consistent with the image of women in 1990s. In 1997 Barbieââ¬â¢s first classical ballet series, sugar plum fairy was launched. In this series Barbie was launched under seven world famous ballet series. Due to decrease in sales of various reasons, in 1998 Mattel redesigned Barbie. Barbie was launched with slimmer hips, a wider waist and smaller breasts and this new Barbie reflected society in the late 1990s. To support the image overhaul of Barbie, Mattel launched ââ¬ËBe anything ââ¬Ëcampaign in 1999. This advertisement showed that girls start in to the camera with untamed hair and a confident look, holding a hockey stick behind her head. In 1990s Mattel celebrated 40th birthday. And this birthday celebrations, Mattel introduced successful women who like Barbie doll taught little girls that could do any things. So, Barbieââ¬â¢s image was changed various times according to American culture which wants to relate with the society and launched various dolls to attract the children and various buyers. QUESTION 2. Analysts attributed Barbieââ¬â¢s success to the Mattelââ¬â¢s innovative product development. They pointed out that Mattelââ¬â¢s product development reflected changing cultural patterns in American society. Analyze the role played by product development in Barbieââ¬â¢s success. Answer. American society and contemporary product development of Barbie dolls: Barbie was considered an icon of American culture across the world and a representation of the flamboyance and luxurious lifestyle of the American. She was also regarded as the role model of the young girls who inspired to become independent. Barbie was the worldââ¬â¢s largest selling toy and one of the most successful products of Mattel Co. , its manufacturer. Barbieââ¬â¢s ever ââ¬âchanging styles and its adaptability to changing trends in American society was the reason behind its success in the world. In 2000s, various forms of entertainment such as video games and computers came which attract the young generation towards themselves and decrease the no. of child playing with the dolls. In 2001 Barbie faced stiff competition from ââ¬ËDisney Princessââ¬â¢ launched by Disney. The toy market in the late 50ââ¬â¢s and 60ââ¬â¢s Barbie was not a success at first. During and after the New York Toy Show its sales were yet to be what Mattel expected. When Barbie was conceived and launched, the doll segment of the toy market was dominated by Ginny, a doll made of hard plastic by Vogue Dolls, Inc. nd by Miss Revlon, produced by Ideal Toy amp; Novelty Corporation. In order to deal with those two strong competitors, and with the issue of the adult look, Mattel commissioned for $12,000 a toy study by Ernest Ditcher, the motivational psychologist of 1950s marketing. The study and the observation on the children and their parents helped to establish the guidelines for the advertising ca mpaign that would launch Barbie in the retail market. Toys were shown in commercials making it possible for children to determine exactly what they wanted. Using the guidelines determined by Ditchers study, this was how Mattel reached its public. By the end of 1960, Barbies popularity was well established, and the orders started to grow. It took Mattel several years to catch up with the demand. Shaping strategy trough design: 70ââ¬â¢s and 80ââ¬â¢s In the late 1960s Mattel added new features to Barbie to sustain the interest of young girls in the doll. In 1966, Barbie accessories included a magic solution that would change the color of Barbieââ¬â¢s hair and clothes which was fashionable among the American teenagers. In 1967, Mattel revolutionized the toy industry when it introducedâ⬠Twist and Turn ââ¬Å"Consistent contribution to Barbieââ¬â¢s success in the 5-12year-old girls market has been Mattels capability in using design strategically. As described before, since Barbies creation, design has been taken seriously and done by a complementary team. From the moment the first Barbie was launched, the product design group started to redesign the doll in order to cut costs, solve production problems and adjust it to market exigencies. Since the beginning, manufacturing expertise has contributed to product development together with early design. This has allowed Mattel to be always one step ahead of manufacturing in the race to the end of product cycle. Mattels approach to design in the early 1970s was very close to the most advanced techniques and methodologies used today. The use of design in various specialties gave Mattel the opportunity to build a design culture that would support product development in the years to come. Since the beginning Mattel invested in designing and redesigning Barbie based on changing role models. This tendency proved to be definitively successful once it became possible to have the role model of the moment translated into a Barbie doll. On Design and Redesign Elliot Handler, Mattels co-founder, was a man with an eye toward the future, especially where new materials were concerned. He invested in new materials and technologies to give Barbie different features, offering varied and compelling experiences to the users. With a user-centered approach to product development, Mattels designers anticipated childrens wants, creating unexpected possibilities in the Barbie world. Barbies face has been redesigned several times in order to keep up with current fashions in make-up and hair styling and to adapt the doll to an ever-changing market. During this time, Barbies body has not changed in proportions but it has endured several changes in the design of joints, molds and moving parts according to new production techniques and materials. The 90ââ¬â¢s and the second breakthrough On fashion, lifestyle and design Based on this strategic thinking, Mattel invested heavily in product and fashion design throughout the 70ââ¬â¢s and 80ââ¬â¢s. As a result, Mattel fashion designers, led by Charlotte Johnson, created special collections for the doll year after year. In the mid 1980ââ¬â¢s the change in the image of the Barbie changes according to the current scenario of the America. In the mid 1980ââ¬â¢s the image of Barbie was mostly career oriented, like in 1986 launched as an astronaut and in 1988 as a doctor. In 1985, Mattel introduced ââ¬Å"Day to Night Barbie,â⬠representing the busy lifestyle of working women. It is important to stress that they designed not doll clothes, but true miniature fashions. Besides designing outfits, fashion designers over the years also created an enormous amount of miniature accessories jewelry, gloves, shoes and purses, which have populated Barbies world of consumer goods since the introduction of the first models. Packages of clothes and accessories without the doll were a part of the first Marketing strategy that grew tremendously in the ââ¬Ë70s and ââ¬Ë80s, and which still persists today. After 1990s Because of increasing alternative mean of entertainment for, kids such as videos games, computer games and the internet that decrease the market growth rate of Barbie doll after 1997. In 1998, Mattel redesigned Barbie. According to Mattel sources, the new Barbie reflected society in the late 1990s. To support the image overhaul of Barbie, Mattel launched the ââ¬ËBe Anythingââ¬â¢ campaign in 1999. In the same year, Mattel celebrated Barbieââ¬â¢s 40th birthday. During its birthday celebration, Mattel introduced Barbie as ââ¬Å"Ambassadors of Dreamsâ⬠. Barbie doll taught little girls that they could do anything. In 1999, to improve Barbieââ¬â¢s sales, Mattel adopted two strategies. The first strategy involved introducing more brand extensions for Barbie and segmenting the market according to age. The second strategy involved targeting older girls by stretching the Barbie doll to other products such as perfumes cosmetics and music. Mattel also announced that to increase profit from Barbie it would create two distinct personalities of Barbie, one career oriented and the other, cyber Barbie that would specialize in the traditional gender role game. Alone with the change in the image, Mattel changed the packaging of Barbie dolls. Barbie boxes were redesigned, featuring the new logo. ââ¬ËBarbie was written in big letters while the name of the doll was written in big letters after the logo. In 2000, Mattel launched jewel girl Barbie, which was able to move in more realistic way. Jewel girl Barbie has a soft smile and an oval shaped face. The doll was launched with around 20 outfits including slim pants, long spilt skirt, colored vinyl jacket and stick on fashion jewels. Due to all these initiatives, by 2000 Barbie sales reportedly increased by 9%. However, in 2001, Mattel announced that Barbieââ¬â¢s sales declined by 12% in domestic market due to decrease in demand for the collector series and the holiday celebration series, in order to increase Barbie sales, in 2002, Mattel launched Barbie as Rapunzal, a computer animated video. Extending ts computer- animated videos, Mattel launched Barbie as Swan Lake in early 2003. Question 3. According to analysts technological innovations and the availability of various other forms of entertainment were turning young girls away from traditional playthings such as dolls. In this scenario, discuss the future of Barbie. Do you think Barbie will be able to retain its dominance? Justify your answer. Answer. The technolog ical innovations and the availability of various other forms of entertainment such as video games and computers were turning young girls away from traditional play things such as dolls. In American and the other developed world, the young girls now consider that playing with dolls is childish. A lot of exposure is provided by internet due to which the young girls are moving away from the traditional play things such as dolls. In the context of developed world. But Barbie had a presence in about 150 countries. There is a lot of scope for Barbie in the developing world where the young girls are not so much exposed to internet and internet and computers. In the developed world, the girls are more inclined towards their career. When there were changes coming in the American society, Barbie was successful in the American society due to its adaptability to changing trends. Barbie had more than 80 careers with in a period of 40 years. The doll had played the role of college graduate, doctor, teacher, astronaut, presidential candidate, surgeon and business executive among others. The Barbie had enjoyed the success at that time but now the American society is mature and the young girls are not able to correlate the Barbie with their needs. Barbie will be able to retain its dominance because it has a presence in 150 countries. The developing countries are also experiencing changes in the society and if young girls are able to correlate Barbie with their needs and changing society then Barbie will be able to retain its supremacy. This is an opportunity for Barbie to retain its supremacy. Mattel co has to adopt the proactive marketing strategy to campaign for Barbie and relate it to the need of young girls and the societal changes. Mattel co can adopt different strategies for different society. Barbie is very popular in the developing market and most of the market is still to be tapped. So we can say that Barbie is able to retain its supremacy. In the context of the American society and the other developed countries of Europe, Mattel co has introduced the high-tech products like the Barbie scrapbook which came with talking stickers. Thus changing the strategy according to the environment which increases the sale of Barbie. Mattel Company has also introduced Barbie computer. So Barbie has changed its strategy according to the need of young girl. So we can say that Barbie will be able to retain its supremacy. CONCLUSION Barbie Dolls Are Not Just a Childs Toy Most women at one time in their childhood played with Barbieà dolls. Most stopped by the time they hit their teenage years, but there are many who still love and collect them. In this case study which all about based on a doll named Barbie, we find that how Mattel makes it effective according to people and we find lots of changes which happen due to the changes of American culture. ââ¬Å"A promotional campaign built around Barbieââ¬â¢s 30th birthday in 1989 propelled her onto the cover of Smithsonian Magazine, confirming her status as a true American icon. The Barbie make-over was so effective that from 1987 to 1992 sales shot up from $430 million to nearly $1 billion, accounting for more than half of the companyââ¬â¢s $1. 85 billion in sales. At that time, Mattel estimated that 95% of all girls in the United States aged 3 to 11 owned Barbie dolls. â⬠In 1991, a strengthened strategic alliance with The Walt Disney Company gave Mattel the exclusive rights to sell dolls, stuffed characters, and preschool toys based upon Disney movie classics such as the Lion King and The Hunch Back of Notre Dame. In 1993, Mattel acquired Fisher-Price in a deal lauded by Wall Street analysts. Four years later, in 1997, the acquisition of Tyco boosted Mattelââ¬â¢s revenue to $4. 8 billion and ââ¬Å"pushed Mattel, Inc. past Hasbro, Inc. is making it the undisputed leader in the toy industry. â⬠In 1997, Mattel introduced hundreds of new toy products. Many of the new toys reflected increased demand among core product lines for example, the marketââ¬â¢s renewed interest in collectible Barbie and Hot Wheels products. Beyond core products, there remained a large, lucrative segment of non-core toys whose market life was typically less than one year, of which many were related to popular movie characters. These were high turnover products where time to market was critical. Mattel typically produced core product lines in-house and outsourced the production of non-core lines to a network of vendors. Outside vendors gave Mattel the needed flexibility to handle hot products and the seasonal changes in toy sales. In the US, toy sales historically followed strong seasonal trends with nearly 45% of all sales in 1997. As a child, everyone has many beautiful dolls, but none compares to the adult beauties of Barbie doll.
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